Five words on a t-shirt. Papama Ramogase did not need more to start a movement that went from Johannesburg all over the world. The South African fashion designer’s t-shirt is worn by people of all nations and ages. Africans, non-Africans, women, men, children, seniors.
“AFRICA YOUR TIME IS NOW is not a fashion statement,” says Ramogase. “It should break stereotypes, it should spark discussions about topics like identity and Afro-optimism. AYTIN is a call to people across Africa to become aware of who they are and what they can do. We have talent, we have skills, we have raw materials, we have everything. But we haven’t believed in our strengths for far too long. ”No wonder, says Ramogase, that ‘Made in Africa’ is not associated with modern design, but with traditional craftsmanship.
In 2016 she founded ‘Butter Pudding’, a fashion label for children. Their first daughter had just been born and Ramogase wanted baby clothes that looked special but were practical at the same time. What she found was too expensive for her – so she designed what she was looking for herself. “Our children are trained on certain ideals of beauty. I want to strengthen the children’s personality with fashion that is out of the ordinary. We have to show them how important it is that each of us is a completely different person. “
Fashion without conventions – with the Butter Pudding label, children stand out.
“Breaking stereotypes, triggering discussions about identity” – Papama Ramogase, designer from South Africa.
‘Africa Your Time Is Now’ – this message conquers the whole world from Johannesburg.